Case Study - Business Planning and Employee Engagement

Maggie Beer (Maggie Beer Products)

Challenge

Starting in 2003, Maggie Beer wanted to measure the culture and engagement of her team and get everybody on the same page moving forward. Maggie was passionate about growing her business globally and launching new products. She new that to be successful she would need a winning team with efficient processes. Maggie was keen to develop her personal leadership capability and was open to profiling and coaching. Maggie wanted a simple, plain English, framework to improve the culture and grow the business.

Solution

Peter Berry Consultancy facilitated the Employee Opinion Survey for all staff to measure and improve the culture.  Peter conducted a one day planning workshop to analyse the survey results and develop an agreed vision to take the company forward. The concept of the “Northbound Train” was used as a metaphor for a one page business plan with everyone heading in the same direction… with no passengers.

The outcome was a One Page Business Plan which generated a lot of passion and enthusiasm. It contained critical milestones, such as export growth and the launch of the ice cream range (which happened!)

Maggie used Hogan Personality Profiling and coaching to create more personal awareness and opportunities to play to her strengths, as well as developing around her opportunities.

Results

The outcomes are:

• Maggie’s business has been growing at 30% per annum in recent years
• Communications and teamwork are enhanced by regular team and one on one meetings
• Staff numbers have grown, making Maggie a significant employer of choice in the Barossa Valley
• Maggie still has the passion to lead and grow the business, using simple but powerful methodologies