Hogan Sales Basis Report

The Hogan Sales Basis Report is an out-of-the-box solution for hiring high revenue-generating sales professionals, used for a broad range of sales jobs across industries.

The Hogan Sales Basis report provides objective data regarding a candidate’s potential to succeed in a sales role across industries. It also highlights potential disconnects between a candidate’s motivators and a typical sales culture.

The report provides detailed, interpretive information about a candidate’s likely on-the-job behaviour in a sales role. Allowing you to compare candidate’s scores to a benchmark of high-performing salespeople and providing an optional recommendation based on the research-based profile.

The Hogan Sales Basis provides narrative interpretive text regarding candidate’s fit for a sales role and dynamic candidate-specific strengths and weaknesses.

Need to address whether your candidate can sell and/or is the candidate motivated to sell? The Hogan Sales Basis provides a sample size of over 4,000 salespeople representing a multitude of industries to provide objective data regarding your candidate’s potential to be a top sales performer.

Why Hogan Sales Basis?

Accurately assess a candidate’s potential to succeed in a sales role.


Designed to predict success in a sales focussed role.


Online delivery and instantaneous report generation.


Validated against business success criteria.


Global and Australian norms available.

Privacy and Security

We comply with all industry best practice privacy and security requirements.


Can be used in volume selection applications.

Administration options

A range of administration options are available from a full Bureau service to full self- administration.

Accessible portal

Our easy to use portal enables full administrative control and a positive candidate experience.


Available in 10+ languages.

Ease of Use

Easy to interpret report.

Hogan Personality Inventory (HPI)

The Hogan Personality Inventory (HPI) describes normal, or bright side personality – qualities that describe how we relate to others when we are at our best.

Motives, Values, Preferences Inventory (MVPI)

The MVPI describes personality from the inside – the core goals, values, drivers, and interests that determine what we desire and strive to attain.

More Information

  • Out-of-the-box solution for hiring high revenue-generating sales professionals
  • Assess existing salesforce to identify those likely to be high performers
Language Availability
  • Chinese, Simplified
  • Chinese, Traditional
  • Danish
  • English, UK
  • English, US
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Portuguese, Brazilian
  • Russian
  • Serbian
  • Spanish

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