Analytics Codex

At PBC, we define analytics as Driving strategic business performance through data.

Based on a review of empirical research and industry best practice, we view analytics as an incremental approach that relies on the effectiveness of each stage.

PBC’s Analytics Codex uses a three stage methodology to ensure a relevant and intelligent approach to Analytics.

“You wouldn’t launch a new product or a new campaign without data. HR decisions should be approached the same way.” JEFFREY T POLZER Harvard Business Review May–June 2018


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